The advent of new age media, coupled with the presence of traditional channels, has resulted in enterprises depending on multi-channel marketing initiatives for reaching out to their customers across different demographic segments. Today, a wide range of physical products (i.e. automobile, clothing, electronic goods) and service-based products (i.e. telecom and internet services) are being advertised
Last week I had the pleasure of hosting a webinar with Jeffrey Hammond, Principal Analyst at Forrester Research and Rohit Sharma, Global Head of Mobility at Virtusa. The topic was “Overcoming Challenges in Early Stage Enterprise Mobility Programs”. This post is a short synopsis of the webinar. For those who were not able to attend
Depending on who you read, we are in the fourth or fifth wave of computer technology development. In 2005, Om Malik and Michael Copeland published The Fifth Wave in Business 2.0 Magazine. They defined their waves as the eras of mainframe, mid-range, PC, Internet and networked computing. Written six years ago, their premonition preceded smartphones
Over the past year, few technology developments have challenged IT staffs more than the mobility wave. Two years ago it was the social phenomenon. Now it’s mobile computing. Virtusa’s BFS business unit has seen a surge in the number of inquiries regarding mobile. And now, the questions are not about “if”, they are about “how”.
This post is in continuation of the earlier post on HTML5. Before looking into the day-to-day benefits HTML5 will offer, let’s do a quick sanity check: HTML5 is monolithic, but browsers are not. It is misleading to divide browsers into “Supports Vs Not”. Instead, individual HTML5 feature support should be evaluated in terms of browsers.
HTML5 is W3C’s shiny new offering promising interoperability, speed and maintainability – almost everything, it would appear, but vacations in the tropics! It is going to live in ‘Webville’ for a while so let’s really get to know it. Sure, we can break the ice talking about the weather worldwide, but then, let’s really dig
Deploying a content management tool at an enterprise level requires a buy-in from users (bottom up). In a bottom up flow, it is important that top level commitment is present for the tool and that the tool is successfully installed and implemented. This will benefit the organization and yield the desired results which were envisioned.
With the world becoming connected through social media platforms and the use of internet more extensive than ever, there has been a massive explosion of data and content. This has led to an unprecedented need for scaling solutions that store and process data. The traditional approach to address such data growth is to buy progressively
The last few years of the millennium have seen old business models giving way to new ones. Customer needs are transitioning from those of pure consumption-oriented to those of convenience-oriented with the coming of age of the digital native. Organizations big and small are being affected by the onslaught of myriad of factors including enlightened
Top 5 Reasons for Enterprise Content Management (ECM) Implementation Failure – Recommendations to avoid failures
An Enterprise Content Management (ECM) system offers a platform to provide transformational value and change in any organization. However, all ECM implementations must start with the right note and the right sponsorship combined with an achievable plan to make them successful. Otherwise, failure is inevitable. In this post, based on our experience in providing ECM
In the first part of this series of post, we had discussed on how social media is rapidly gaining ground and extending its influence sphere. In continuation to the earlier post, this post will delve on the deepening influence of social media in an enterprise value chain, by aligning business process for social intelligence. Evolving
The topic of social media is going through a major hype. There is so much buzz around social tools that everyone wants to be a part of this bandwagon. As enterprises try to catch up with the buzz, many companies are starting to realize that it is difficult to define tangible business outcomes around social
This post marks Virtusa’s fiftieth blog posting. Starting in April of 2010, Virtusan’s have offered their insights into a wide variety of technology issues, trends and business challenges. It seems fitting that our half century mark should come at the end of calendar year 2010. The year 2010 saw the arrival of the mobile app
This is in continuation to previous blog post “Actionable Web Analytics part-1”, in which we discussed about web analytics and its benefits. In this post we will discuss some more benefits. 1. Trial to non-trial conversion All the trial users can be effectively monitored by their application usage so that eventually they can be converted
Web analytics has evolved to become a serious business now. Gone are the days when web analytics was something you just added on to your application as an afterthought but today, it is considered a major feature that gets discussed up front in business circles when planning for a Web application and building a business
At some point in time, you will come across the need to select and implement a web content management (WCM) system. There is no single best WCM system that will meet all organizations’ needs. The WCM has to be selected based on your business goals and benefits you want to achieve from the system. With
In the last post we discussed issues faced by organizations while dealing with rapidly evolving media convergence. In this post we will try to highlight some exciting solutions to tackle the issues. Multi-Channel Publishing and Content Reuse: This is indeed the central theme of media convergence: organizations need to reuse the existing content and deliver
Now that the US mid term elections are over, it is time to get back to work. This week is Gartner’s ITxpo in Cannes, France. Two weeks ago, they held the sister event in Orlando, Florida. The Florida event was heavily attended, with some veterans comparing it to 1999 or 2000. Any conference or event
Compared to English, the rules for breaking up words into their base forms and modified forms are very different for Asian languages such as Chinese, Japanese, and Korean. Precision and recall are two of the parameters that determine search engine quality. A perfect precision score means every result retrieved by a search was relevant but
One of the most rapid changes that are happening in the digital content sphere in the last few years is the explosive growth of new media delivery platforms like smart phones, tablet PCs and social networks. These newer content channels along with falling prices to access content (read falling rates of mobile services and device