Rohit Sehgal

Rohit is the Digital Business Strategy leader for Telecom & Media domain at Virtusa. He has 20+ years of diverse global work experience in Business Consulting, Software Product Development, and Services Delivery. Rohit works with clients to re-strategize their business models, by leveraging new Digital trends, to protect entrenched positions, build new expansion opportunities or disrupt industry value chain. Rohit is MBA from Indian School of Business (ISB) and bachelor’s from Indian Institute of Technology (IIT), Delhi.


Posts by Rohit Sehgal

Video Streaming Marketplace – Too Many Cooks in The Kitchen

Due to the risk of losing the direct relationship with their customers and the struggle to deliver media content at breakneck speed, media and telecom players are now looking to provide their own direct-to-consumer (DTC) video streaming services. The result is an elimination of content aggregators from the media value chain with a move towards 

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The Death of Linear Media Value Chain and the Rise of Direct-to-Consumer Model

Ubiquitous high-speed connectivity, smart devices and availability of extensive OTT content are enabling a fundamental shift in consumers’ video consumption behavior from “watching what’s on” to “watching what I want, when I want, and where I want”. This transition – from linear, time-slot based consumption on TV to 24×7 on-demand, nonlinear binge-watching across a wide 

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