Madu Ratnayake

Chief Information Officer & Head of Business Process Excellence, Virtusa. Madu is responsible for Virtusa’s digital business strategy where he focuses on pioneering social enablement of core business processes to transform the way Virtusans work, learn, share and connect with each other and with clients. He heads the IT, Enterprise Applications, and Quality & Process groups at Virtusa. Madu also heads Virtusa Sri Lanka operations. Madu is the Chairman of Sri Lanka Association for Software and Services Companies (SLASSCOM) and Sarvodaya Fusion, the ICT4D arm of Sarvodaya, the largest NGO in Sri Lanka; and Co-chairman of the National Council on ICT and Space Technology for The Coordinating Secretariat for Science, Technology and Innovation (COSTI) in Sri Lanka. He is also a member of the advisory board for ICT at the Export Development Board (EDB) and represents the IT industry on the boards of several leading universities. He is a Charted Engineer, Certified Gamification Master and holds an MBA and a First Class Honors Degree in Software Engineering.

Posts by Madu Ratnayake

Engage, Not Sell: Embracing the Millennial Consumer

‘Millennials’, the generation born from the early 1980s to the early 2000s, are driving a major paradigm shift in the business-consumer relationship. Currently numbering 2.4 billion people according to the Deloitte Millennial survey, Millennials will make up 75% of the global population by 2025. Hence, their attention and considerable spending power are greatly sought after 

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Key components of a successful gamification strategy

Gartner predicts that 80% of the gamification products will fail due to bad design. Hence there is a high risk of failure for the first gamification product a company ever develops. Experimenting on a non-core area is recommended while introducing gamification, especially when the organization is not social-computing-friendly. A change in management processes is essential 

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Why businesses should develop a robust gamification strategy

The average millennial spends 10,000 hours gaming by 21 years of age. So, game-like processes and applications are of great attraction to the present generation. Taking the above point forward, gamification can also improve an organization’s core processes. Since gamification brings a “fun” factor to the application, service or the process, users will tend to 

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Enterprise Gamification: Engaging the Millennials

Millennials are achievement-driven. They are exposed to myriad of online gaming environments where being in the game is all about fierce competition, deep collaboration and building a reputation. In any game, you have a clearly defined mission; you compete or collaborate to compete and your position depends solely on your achievements. This environment is exhilarating 

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Why Businesses Should Think about Going ‘Social’

‘Social’ is clearly at the top of the hyper curve. What does this really mean to businesses? Why should an organization think about social? There are a few fundamental shifts that are making a significant impact in the way businesses are run today. First is the growing Gen Y workforce that is highly active on 

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The Five Factors of Agile Suitability

Agile is here to stay. With its emphasis on lightweight processes, high-quality deliverables, flexibility in dealing with changing business priorities, short delivery cycles, higher team morale, and a whole host of other benefits, agile development offers a fresh approach to businesses seeking greater agility in their software engineering processes. Agile over traditional practices brings in 

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