Kurt Smith

Kurt Smith is Senior Vice President and Head of North America for the Communications, Media Entertainment and Information services business unit. He is responsible for sales and client relationship teams, build and execute on go-to-market strategy and drive overall business growth for the North American market. Kurt has spent the past 25 years working with CMIE companies solving complex business issues working within both professional services and ERP software/cloud organizations. He has led go-to-market business development/consulting teams at Deloitte, BearingPoint and Scient where they solved customer issues with solutions such as: project management, strategy, process improvement, organization design, systems development and systems implementation. In the ERP industry, Kurt worked for both Oracle and SAP, where he was the first dedicated resource to focus on the M&E industry at SAP in the late 90’s. He has deep sub-vertical subject matter experience within information services, publishing, broadcast, digital, music, cable networks, and location based entertainment. His experience in the subscription management, customer experience/marketing and finance functional areas will be important to Virtusa growth in the US markets for Media, Entertainment, Information Services and Communications. Kurt holds a Bachelor of Science and Master of Business Administration degrees from Babson College.

Posts by Kurt Smith

The Challenges Media and Entertainment Chief Information Officers Will Face in 2018

In 2017, we saw the continuation of the new media disruptors (Apple, Google, Facebook, Amazon and Netflix) applying pressure on the traditional – i.e. legacy – media and entertainment ecosystem. In addition, consumption and demographic changes (including cord cutting, over-the-top video adoption and millennials maturing) has accelerated changes to traditional media windowing/go-to-market models. This has allowed 

Continue Reading…

Digital Transformation: What’s in it for Media Companies?

Binge watchers. Cord cutters. Time shifters. It’s clear, consumers now enjoy a wide range of content choices and media types and changes in content usage habits are creating dramatic disruptions in these markets. These changes require that companies be efficient, nimble and understand their customers. The market opportunity is massive, with more than $2 trillion 

Continue Reading…