Arvind Purushothaman

Practice Head and Senior Director – Information Management & Analytics, Virtusa. Arvind has more than 19 years of industry experience, with focus on planning and executing Data Management and Analytics initiatives. He has a comprehensive understanding of the IT industry best practices, technologies, architectures and emerging technologies and his role includes: Designing and overseeing implementation of end-to-end data management initiatives and delivering architectural initiatives that drive revenue and improve efficiency in line with business strategy including technology rationalization in line with emerging technologies. Prior to taking on this role, he was involved in architecting and designing Centers of Excellence (COEs) as well as service delivery functions focused on Information Management encompassing traditional Data Warehousing, Master Data Management and Analytical reporting. Arvind’s previous experience includes stints in organizations such as PwC, Oracle and Sanofi before joining Virtusa. Arvind is a prolific speaker and has represented various industry forums including UNICOM and Gartner BI events. He has also presented a number of webinars on HR Analytics. Arvind graduated from BITS, Pilani, and obtained his MBA from Georgia State University.

Posts by Arvind Purushothaman

How’s Big Data looking for 2017?

Get ready for more real-time data, non-relational or unstructured data along with need for self-service tools, data governance and data quality The year 2016 was an important one in the world of big data. What used to be hype became the norm as more businesses realized that data and the related infrastructure, in all forms 

Continue Reading…

Leverage Data to Improve Business

Once organizations start thinking about improved outcomes, they have to revisit the customer experience as a whole. Digital transformation is a key mantra to improve the outcome. It can be broken down into improved user experience, process transformation, and personalization using data—all supported by an underlying infrastructure transformation for improved agility. Data—and by its extension, 

Continue Reading…

It pays to modernize your data architecture

In today’s world where data is collected at every interaction, be it over the phone, mobile, PC, sensors, with or without us knowing, it becomes important to have a strategy around data. Traditionally, data has been seen as something to “run the business,” but, in today’s context, it can actually “be the business” if monetized 

Continue Reading…