Digital process automation (DPA) represents a significant shift in organizations’ culture towards business transformation. DPA has evolved into a greater impactful element to businesses today. It is not just a tool to automate to eliminate people but truly enable digital transformation. Without the move to DPA, organizations will lose cost advantage – in not so much as operational costs but the cost of bringing relevant experiences faster. Organizations will face it difficult to deliver speed of differentiation and scale to adapt to the pace of the digital world. DPA bridges the divide between physical stores and online spaces, so without adopting DPA organizations can fail miserably in delivering the same consistent experience across channels and still drive personalization.