Technology for a digital strategy

In a crucial era for technological growth and development, organizations face the inevitable challenge of digitization. This is a concept that weighs on the minds of business leaders—everybody is involved, or is at least thinking about it.

For some, the global transformation into a digitized sphere is a necessary response to competition from established BlogImage_0004_Layer 3players and nimble startup companies. For others, digitization is an integral part of their overall business strategy that has permeated the thinking across all levels of the organization. Regardless of the motivation for digitization companies, too often, organizations look at this exercise from a technology perspective. And there are so many technologies evolving rapidly. These include advanced data management and analytics, the Internet of Things, robotic process automation, customer experience, mobility, cloud, and DevOps—all of which can play a critical role with digitization.

While technology is critical for digitization, it is important to understand how this helps the end-customer. The success of this initiative lies with customer adoption.

A three-step process assists with making these choices, including putting the customer first, identifying proper business processes and related components for improved agility and automation, and keeping customers interested by continuously providing value-added services.

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The article was originally published on Software Magazine on February, 2016 and is re-posted here by permission. 

Arvind Purushothaman

Practice Head and Senior Director – Information Management & Analytics, Virtusa. Arvind has more than 19 years of industry experience, with focus on planning and executing Data Management and Analytics initiatives. He has a comprehensive understanding of the IT industry best practices, technologies, architectures and emerging technologies and his role includes: Designing and overseeing implementation of end-to-end data management initiatives and delivering architectural initiatives that drive revenue and improve efficiency in line with business strategy including technology rationalization in line with emerging technologies. Prior to taking on this role, he was involved in architecting and designing Centers of Excellence (COEs) as well as service delivery functions focused on Information Management encompassing traditional Data Warehousing, Master Data Management and Analytical reporting. Arvind’s previous experience includes stints in organizations such as PwC, Oracle and Sanofi before joining Virtusa. Arvind is a prolific speaker and has represented various industry forums including UNICOM and Gartner BI events. He has also presented a number of webinars on HR Analytics. Arvind graduated from BITS, Pilani, and obtained his MBA from Georgia State University.

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