Five reasons your business needs a digital platform

It’s surprising how the addition of one mobile channel increases the number of digital mediums of interaction. The mobile channel not only includes phones, tablets, wearables, connected devices, etc., but it also delivers an experience based on the context. When a mobile device is used at work or home, it delivers the experience of a 

Continue Reading…

Big data: Start small

How does an enterprise leverage Big Data Technologies? What is the right strategy? Despite the current buzz around the benefits of Big Data, the CXO community is still learning how to strategically use it. Based on my discussions with more than 25 leaders across large and medium enterprises, there is an inhibition not only due 

Continue Reading…

What should enterprises keep in mind while evaluating CMS solutions?

Content-centric solutions have been steadily rising across all industries over the past decade to consistently deliver top-notch and high-quality digital experiences to their customers. Many enterprises are wizards in their respective fields, but there lies a question as to how many of them understand the fundamental importance of adoption of the right technology to deliver 

Continue Reading…

Using powerful game design techniques for a successful enterprise gamification design

The biggest worry in the field of enterprise gamification is the prediction made by Gartner saying that 80% of the gamified applications would fail. It is important to look beyond the traditional approaches of game design to understand what drives player motivation. This will allow us to dig deeper to decide how to really make 

Continue Reading…