Millennials are achievement-driven. They are exposed to myriad of online gaming environments where being in the game is all about fierce competition, deep collaboration and building a reputation. In any game, you have a clearly defined mission; you compete or collaborate to compete and your position depends solely on your achievements. This environment is exhilarating and engaging to the point of addiction. A well-designed game provides instant feedback in a transparent manner. More importantly, the game touches the deep human desires including achievement, acceptance, visibility, fairness and meritocracy. Gamification is about adopting and applying these essential social elements of games into core company practices to make the practices more engaging much like games are.
A “well-gamified process” will create a near game-like engagement for employees and customers. It creates opportunities for employees to accomplish regular small wins and earn healthy reputation among peers in a fun environment, which is essential for deep engagement.
Listed below are some key building blocks of enterprise gamification:
- Score is essential for games. A simple point scheme or a counting scheme will provide a way to keep score of accomplishments.
- Levels show the depth of mastery one has achieved pertaining to a certain skill or a process. Levels provide a way to establish a sense of progress.
- Badges are the way to build ones digital reputation. Badges symbolize skills, accomplishments or contributions and act as an intrinsic reward for the achievement.
- Leaderboards provide visibility and ranking. They drive competition, thereby improving overall performance and help build reputation.
With Gartner predicting that over half of organizations will gamify innovation by 2015, enterprises are aiming at adopting the much sought-after technique. Need proof? Google has rebranded its app store from “Google Marketplace” to “Google Play,” and other organizations will surely follow. Companies are looking forward to the boundless opportunities that will result from making work more enjoyable and more fun but still goal-oriented. What will result is an energized and motivated workforce, enhanced user experience elements and the ability to better meet customer expectations. These and other benefits of this promising technology are all set to transform the way businesses run today.
Continuous appreciation, praise, recognition and visibility are the essence of any engagement. A future-ready enterprise will be gamified at the core and will tap into these deep human desires to unleash the full potential of its talent.
Good luck as you embark on your enterprise gamification journey!