The real story from MWC: new frontiers in customer engagement

A recap from Mobile World Congress of the most notable customer-centric innovations from the event – the rest of the telecoms industry has a long way to go Now in its 30th year, the Mobile World Congress (MWC) event in Barcelona has wrapped up last week. As one would expect, consumer tech announcements have dominated 

Continue Reading…

Preparing for the Digital Workforce Revolution: How Digital Natives are driving the way we work for CSP’s

According to the Bureau of Labor Statistics, Millennials became the largest group in the workforce in 2015. We discussed in our first blog how the Digital Native or Millennial generation is influencing market expectations and their influence is growing exponentially in the workplace as well. Digital Natives will represent nearly 75% of the workforce by 

Continue Reading…

Serve the Customer, Serve Yourself – How CSP’s Can Achieve a Better Customer Experience?

Consider for a moment the most recent experience as a customer, whether it was picking up a cup of coffee on the way in to work, buying an airplane ticket online or connecting with a customer call center for support. Research demonstrates that consumers remember how a customer experience makes them feel, regardless of the 

Continue Reading…

Partnerships delivering seamless Telecom customer experiences

The transformational journey from ‘How may I help you?’ to ‘I am here to help you!’ has become the major outcome for companies focused on personalized customer service as the main differentiator in the present experience driven ecosystem. The ecosystem has become more dependent on technology than ever, making this world of inter-connected devices and 

Continue Reading…

Customer lifecycle management – 5 key considerations for telco CIOs

It’s a no brainer that customer experience is paramount for any industry; especially in the telecom space with so many service providers competing for a share in the customer’s wallet. But the recent Forester research that focused on 2014 CXi Scores for 28 UK Brands concluded that telco service providers fall behind the brand leaders 

Continue Reading…