ECM

The Key to Successful ECM Implementation: Defining ECM Governance

Enterprises are beginning to realize that an effective Enterprise Content Management (ECM) roadmap, if preceded by evaluation, strategy and goals, can lead to many enterprise-level business benefits. However, to prevent ECM oversight, it is imperative to have a governance body in place to help establish a strategy which in turn results in clear operating plans. 

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Why Businesses Should Think about Going ‘Social’

‘Social’ is clearly at the top of the hyper curve. What does this really mean to businesses? Why should an organization think about social? There are a few fundamental shifts that are making a significant impact in the way businesses are run today. First is the growing Gen Y workforce that is highly active on 

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Community Engagement: 6 Steps to an Effective Social Media Program

Social Media is causing a paradigm shift in the way customers interact with companies, given the evolution of direct communicative relationships between them. Customers today stay motivated to participate in ‘social’ forums, making it mutually beneficial. Does this mean that a company that has 25,000 likes on its Facebook page and 10,000 followers on its 

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Responsive Web Design Implementation – 6 Best Practices

Responsive layouts, adaptive layouts, media queries and viewports are terms that are no longer new to the tech savvy generation of today. There exists a burgeoning trend where websites are creating mobile friendly versions to adapt to the relatively smaller mobile screens. Responsive web design (RWD), thus proves to be an emerging user interface design 

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CMS Usability: 10 Tips to Consider (Part 1)

Content Management System (CMS) roll outs frequently present many challenges, one of the biggest being usability. Some of the commonly heard customer feedback and queries include: “My business users are not able to understand this new technical tool. What they need is a very simple way to add/edit some text, add images, videos, submit for 

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How Semantic Web Will Influence the Enterprise

How about a data Web that understands not only the meaning of data but also the relationships between them like humans do?  Something that ensures targeted and personalized content delivery to the user, delivering intelligent data in its true sense. A Web that anticipates and answers your questions even before you come up with them! 

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Cloud-based CMS: Is It Ripe or Just Hype?

Enterprise applications delivered from the cloud have become a hot talking point in the tech industry recently. Fueled by an increasing focus on cost cutting, ease of use, scalability and faster time to market, cloud applications are being discussed in detail at various seminars and industry conferences. Taking a cue from these market indicators, most 

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10 Tips to Effectively Plan Performance Testing for a New Website

It’s rare for any major application or website to go live without going through performance testing. It’s an extremely important activity that requires effective planning and execution.  Based on our experience in implementing web applications including websites for global clients, we believe a well-planned approach to testing new web applications goes a long way in 

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Managing Enterprise Product Line Content – From Operational Excellence to Marketing Nirvana

In my earlier post, I outlined the key reasons behind many organizations’ poor quality of product line content. The reasons, varying from unstructured content to proliferation of different media channels to operational issues, are resulting in marketing message dilution and inconsistencies.  It is important for organizations to get their content act together and come up with 

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