Suman Mandal

Vice President - Banking Solutions Group, VirtusaPolaris . Suman has worked in front office roles in retail and investment banks and moved to analytics and continued with it due to his deep interest in the topic. He is enthusiastic about applications of analytics that directly impact business outcomes.

Posts by Suman Mandal

Micro-segmentation: Enabling Bank Marketers to Target Customers

Customers today are spoiled when it comes to choices. They choose the products and services most relevant to them. Now, in order to stay relevant, banks need to get closer to their customers and understand them better than before, compared to their peers. Only then, through personalized and relevant offers, can banks significantly improve the 

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