Engage, Not Sell: Embracing the Millennial Consumer

‘Millennials’, the generation born from the early 1980s to the early 2000s, are driving a major paradigm shift in the business-consumer relationship. Currently numbering 2.4 billion people according to the Deloitte Millennial survey, Millennials will make up 75% of the global population by 2025. Hence, their attention and considerable spending power are greatly sought after 

Continue Reading…