Pega 7 – A Synonym for Millennial BPM

“Any sufficiently advanced technology is equivalent to magic” – Arthur C. Clarke.

Pega 7 is just that. It is nothing short of pure magic. Why I feel so? Well, if you have worked on Pega 7 you will share my enthusiasm. If you have not, read on to know why I think Pega 7 is easily the best millennial platform.

Over the years, I have been part of numerous BPM implementations. I have also been managed several Pega implementations. What excites me about Pega 7 is the ease with which it can be handled and the hassle-free implementations, not to mention the superb value for money.

I was part of the Virtusa team that worked on bringing Pega 7 to life through our early experience lab in 2013. Even while working on it, we could sense that this was the best in the world and would create excitement among businesses. It did just that when the platform debuted at the first Pega Developer Conference (PDC Oct 2013), Hyderabad. In the second Pega Developer Conference(October 2014), Pega took it to the next level and showcased how Pega 7 can empower the digital enterprise by integrating Next Best-Action and automated decisioning capabilities into its suite.

To understand what makes Pega 7 great, let us take a step back and understand how it came into being. Like many of you, I was impressed by Alan Trefler’s book “Build for Change”. His concept of Customerpocalypse with the Generation C (Content) and Generation D (discover, devour, demonize) resonated with me. According to Alan, the business world is dominated by by Gen C and Gen D customers. Gen C is the always-connected generation and they, generally, form strong judgements about the companies they do business with. They like to be serviced in a particular fashion and when their expectations are not met they tend to be passive aggressive. Gen D on the other hand is an emerging generation. They discover products, if they like what they see, they devour it, share it among their community. On the other side, one bad experience can lead to the brand being ‘demonized’ in that they destroy the brand using digital tools. The only way to survive this customer-centered apocalypse or customerpocalypse, as Alan terms it, is to adopt the change, and build for change. I strongly believe that Pega 7 embodies this spirit and is a comprehensive BPM suite that caters to the vagaries of business in the new world order.

BPM with Pega 7

BPM with Pega 7

Pega 7 is a synonym for Millennial BPM through its great features. Let me talk through a few of its features:

  • True Omni Channel Experience
  • Right Information in Right Style
  • True Social – True Millennial
  • Intelligent BPM
  • Never-go-down application

True Omni Channel Experience

The most visible feature is the response user interface (UI). You are guaranteed to experience the best user experience (UX) with Pega 7. Pega 7 is a UX specialist – design in one gadget and use it in any other gadget.

Layouts in Pega 7 are completely re-engineered to achieve UI responsiveness. We have dynamic layouts, designed to hold any UI component that can render it as per the resolution and size of the gadget.

The UI gallery is enhanced with many dynamic UI examples for guided application development. The newly introduced skin rules make for a consistent look and feel throughout the application and offer a single point of control on the UI components.

You can browse Pega 7 from a mobile device or even install standalone Pega applications thanks to the responsive UI that creates a true omni-channel experience. Additionally, with Pega Mobile Mashup, it is now possible to embed Pega into existing mobile apps.

Right Information in the Right Style at the Right Time

Stage-based case management in Pega 7 provides easy access of process information to the business users. This answers a niggling problem – timely availability of accurate data. More often than not, information is not available in the required style/manner, thus frustrating the business users and stakeholders missing key information about the work/case. Pega 7 has satisfied this expectation of “Required Information”. The complete picture, now stage-based, can be clearly depicted on the user’s screen.

This “Required Information” is presented in the “Required Style”. How you ask? Case processes are configured as stages, with each stage divided into steps, providing more control over the process and better reusability. At the same time, Pega 7 provides out-of-the-box screens for display of stage-specific case information. Most of the day-to-day activities can easily be configured as stages and steps using Pega 7’s stage-based case management.

An interesting feature is the integration with google maps. Pega 7 enables geo-location tracking of actions. This helps customer service agents to provide contextual information of the user. The trend reports in Pega 7 are very handy. Additionally, charts can be viewed in 3D or 2D along with geo-tracking through maps.

There is so much more to Pega 7 than just a platform for business users. It is the true beacon of the digital age.

In my next blog, I will talk through the other features: True Social – True Millennial, Intelligent BPM, and Never-go-down application.


Sowmya Narayan Ramanujan

Sowmya Narayan -Vice President and BPM Practice Head, Virtusa Corporation.As Vice President at Virtusa Corporation, Sowmya Narayan is responsible for the Business Process Management Practice. Covering significant Pega and IBM work, this is one of the key growth Business Units in Virtusa. Sowmya Narayan is a 25 year IT industry veteran. Prior to Virtusa he was a Practice Director at Microsoft Services, responsible for the management and delivery of customer accounts and projects. A 12 year Microsoft veteran, he has spent his time across various Business Units playing key senior leadership roles. Sowmya’s diverse experience in managing large delivery teams, his focused pre-sales / sales excellence capabilities, relationship management and operation excellence are some of his core strengths. His acumen in financial services and global sourcing, have helped Microsoft grow its portfolio in the BFSI and healthcare domains. Before joining Microsoft, Sowmya was working for major Indian SIs – Wipro and TCS managing key global accounts responsible for large multi-million dollar customers. He also was a tech entrepreneur for 3 years successfully running a boutique mobility software company which he successfully sold out before joining Microsoft. Sowmya has done an Executive MBA from IIM Calcutta. He is also holds a Master’s degree in Communication Engineering from BIT, Ranchi and a Bachelor’s degree in Electronics and Communication engineering from Osmania University. His interest include watching Sci-Fi movies, he is an ardent health enthusiast and a keen student of behavioral sciences.

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