Digital technologies are at the center of everything. The ability to act smarter and move faster determines whether a business flourishes or flounders. Yet generating greater value for customers while producing new efficiencies for an organization requires more than sophisticated devices, systems, and data frameworks.
“Artificial intelligence, machine learning, and deep learning are revolutionizing business–and marketing,” explained Oliver Christie, artificial intelligence strategist at business consulting firm Foxy Machine, in an interview with CMO.com. “It’s an area that CMOs and others cannot ignore.”
The complete article was originally published on CMO.com and is re-posted here by permission.