That’s right — I said it!
Digital Transformation is not about IT. (I’ll pause a moment for some IT leaders to stop reading this and go back to managing the latest round of reductions to their annual budget).
The Cloud & Digital markets are exploding! And everywhere you look, corporations are talking about and acting on cloud initiatives and digital transformation. One very IMPORTANT point to remember during this mad dash —– The cloud & digital transformation are about growing top line revenue for businesses. Unfortunately, much of what you hear in conversations is focused on technical capabilities (Private / Public / Hybrid Cloud, Mobile Apps, IoT, Data Analytics, Social Integration, etc). A more meaningful conversation involves how these technological capabilities are directly adding to the growth of the business. It’s a must to START with the business growth strategy THEN align cloud & digital capabilities to the strategy.
Here is a generic example:
The demand for revenue growth has never been more intense in the business climate and the transformative technologies are great tools to help you add to the top line revenue number. Just be sure to remain focused on the business strategy and do not get suffocated by the technology. As you begin (or continue down) a cloud and digital transformation path, be sure to engage with people and partner organizations who have a clear methodology with scope and objectives that are aligned with top line revenue and brand improvement.
They say that getting the focus right, is half of the work done.
So, how are you rethinking your business focus to tackle the digital wave?