In a crucial era for technological growth and development, organizations face the inevitable challenge of digitization. This is a concept that weighs on the minds of business leaders—everybody is involved, or is at least thinking about it.
For some, the global transformation into a digitized sphere is a necessary response to competition from established players and nimble startup companies. For others, digitization is an integral part of their overall business strategy that has permeated the thinking across all levels of the organization. Regardless of the motivation for digitization companies, too often, organizations look at this exercise from a technology perspective. And there are so many technologies evolving rapidly. These include advanced data management and analytics, the Internet of Things, robotic process automation, customer experience, mobility, cloud, and DevOps—all of which can play a critical role with digitization.
While technology is critical for digitization, it is important to understand how this helps the end-customer. The success of this initiative lies with customer adoption.
A three-step process assists with making these choices, including putting the customer first, identifying proper business processes and related components for improved agility and automation, and keeping customers interested by continuously providing value-added services.
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The article was originally published on Software Magazine on February, 2016 and is re-posted here by permission.